Data ethics is a branch of ethics that focuses on the responsible and ethical use of data. It deals with the moral and ethical considerations surrounding data collection, storage, analysis, and sharing. This research area examines issues such as privacy, consent, transparency, bias, fairness, accountability, and the implications of using data for societal good or harm. Data ethics seeks to establish guidelines and best practices for organizations, governments, and individuals to ensure that data is used in a way that respects human rights and values.